Doyle Research provides us with insight-laden reports in a format that we can readily use. The good work they do for us pays off when we present to our internal clients.

Drew Arnold
Consumer Research,
Humana

With the on-site research, we saw how people really sort their laundry--and it turned out to be a lot more complex than what they'd told us in focus groups! Doyle's report provided us with terrific material for concept development.

Doyle Research...brings a level of enthusiasm and professionalism to each and every project and is willing to go the 'extra mile' to get things done.

Judy Dorfman
Consumer Insights,
Sanford, Inc.

I have found there is no substitute for in-home research when it comes to truly understanding your consumer and his/her behaviors, motivations, and daily activities. (Doyle) is truly passionate about in-home and shop-a-long research, bringing consumers to life for the broader team and uncovering rich insights. Their passion and flexibility, combined with thoughtful planning and excellent moderating, has allowed our teams to uncover deep insights that have guided us in package development, brand positioning, and communication.

Associate Consumer Insights Manager,
PepsiCo.

Doyle's ideation really put a spark into our own internal processes.  We're still using the tools we got from that experience.  In fact, I've made a policy that research here is always followed by a Team Navigation process.

Susan Kennedy
Global Manager,
Advanced Consumer Research,
Automotive Systems Group/
Johnson Controls, Inc.

(Nan) is a first-rate qualitative educational researcher with an astute ability to understand the core purpose of the research and ask probing questions. While some researchers are too closely tied to a particular methodology, Nan has proven her versatility by effectively moderating both online and in-person events. She has an innate ability to make respondents feel comfortable to participate and share their opinions, regardless of gender, age, race, ethnicity, or socio-economic status.

Steven Colón
Senior Director, Strategy & Analytics
The College Board

The study you conducted was really, really good. We are always going back to it. Traditional pharma moderators simply don't provide the same perspective that you do. You have that niche of 'interesting projects.'

Anya Shasheve
Marketing Research Manager
Novartis Pharmaceuticals

The management team at CLTV was impressed with your preparation, insight, and attention to detail...and we look forward to working with you again in the future.

Steve Farber
General Manager,
CLTV

I work with Doyle because of their years of experience, wisdom in the ways of research, thoughtful, insightful project planning, willingness to provide guidance, seamless project management, and care and personalized attention.

Lori Birtley
Product Planner,
Microsoft

Would an adult think up a 'slime screen' oozing down the page?  Pages sucked into a vortex?  The kids came up with tons of ideas...and Doyle helped us funnel their creativity into ideas we could put to work.

John Liarakos
Director of Marketing,
American Cancer Society

From our first meeting, I was impressed with the Doyle team's probing questions, their ability to listen.  They thought through our needs and recommended a truly innovative research design.

Robert Pasin
President,
Radio Flyer, Inc.

The emotion measurement tool was extremely helpful in narrowing down and identifying the best of the lot on an important piece of business. While the approach was new and innovative, we later were able to verify that the approach accurately identified very strong concepts that held up in more detailed Bases analysis.

Lisa Wolfe
Innovation Insights Leader,
Alberto Culver