 
I have found there is no substitute for in-home research when it comes to truly understanding your consumer and his/her behaviors, motivations, and daily activities. (Doyle) is truly passionate about in-home and shop-a-long research, bringing consumers to life for the broader team and uncovering rich insights. Their passion and flexibility, combined with thoughtful planning and excellent moderating, has allowed our teams to uncover deep insights that have guided us in package development, brand positioning, and communication.
Associate Consumer Insights Manager, PepsiCo. |