Getting the big picture.
Alice is still crazy about qualitative research after 18 years in the business. Doyle’s most recent hire, Alice’s moderating style is energetic and engaging, (think a slower-talking Scorcese) allowing respondents to feel at ease and have fun during the research session. She is experienced, dedicated, and business-savvy – traits that produce meaningful research results. Alice has extensive experience in voice of the customer, new product development and business-to-business research.
Prior to joining Doyle Research, Alice spent eight years working as an independent qualitative research consultant. In that position, she directed everything – from giving top-level presentations, to moderating, to booking facilities, to taking out the trash, to serving as her own IT professional! When she is not flying around moderating, Alice enjoys spending time with her husband and three children, attending numerous and varied sporting events. She is a big movie fan and enjoys modest success as an Oscar prognosticator.
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