Doyle Research - Inspired Qualitative Since 1986

Would an adult think up a 'slime screen' oozing down the page? Pages sucked into a vortex? The kids came up with tons of ideas...and Doyle helped us funnel their creativity into ideas we could put to work.

John Liarakos, Director of Marketing, American Cancer Society

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BoardTalk® Bulletin Boards

BoardTalk® is an online group discussion that takes place over time.

The asynchronous (bulletin board) method allows participants to provide rich feedback on your questions anytime that is convenient for them, day or night, over the course of several days. The site’s whiteboard can be used for showing stimulus, streaming video and linking to competitive websites. This method is ideal for “deep dive” exploratory research, sensitive topics where anonymity is desired, and creative development sessions. It can also act as an online diary to complement product placement studies.

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Article

Trouble Getting Teens to Talk? Online Bulletin Boards are GR8 (PDF Download)

Case Study

BoardTalk™ Online Research

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