Does your company keep an archive of existing research?

Is your archive easily searchable by project name, customer segment, brand, type of research and does it include a brief digest of key insights for each project?

Although the task is time consuming in the short run, the long-term benefits are significant:

• Extend the research dollars you’ve already spent by making proposals, questionnaires, stimulus, reports and executive summaries easy for others to access.
• Increase the efficiency of searching for, and reviewing, key marketing and research documents.
• Bring new people up to speed on past brand activities.

Save money by avoiding duplicative research efforts.

This exercise also creates the opportunity to conduct a meta-analysis of the data you already have-to take a look at the data with a fresh perspective and gain new insights.

Doyle Research’s MineSights® process has delighted clients by identifying knowledge gaps, by drawing connections between studies, by interpreting findings with a new perspective, and by answering marketing questions without conducting additional research.

For further information on Doyle Research’s archiving and meta-analysis services, contact Kathy Doyle at 312-863-7602 or kdoyle@doyleresearch.comor visit our website at http://www.doyleresearch.com.