Jo-Ann Goodchild

Whether it’s expanding your customer base or learning whether your new product or ad campaign has legs, Jo-Ann applies her extensive experience, can-do attitude and creativity to uncovering the answers you need.  She pays attention to details so you don’t have to, and her unflappable and flexible approach to your project guarantees it will run smoothly. Her innate curiosity and love of learning make her a good listener and allow her to easily establish rapport with respondents from all walks of life from electricians to physicians. Having been a teacher of English and reading in a past life, Jo-Ann has strong communication skills that translate into clear and precise research findings and insights, providing a blueprint for action.

 Jo-Ann has served clients from industries including telecommunications, healthcare, insurance, financial services, packaged goods, home goods, utilities, education, tourism, and non-profits. When she’s not immersed in a market research study, you might find Jo-Ann tackling a home improvement project with paintbrush or drill gun in hand, or walking her dogs, kayaking, or bicycling.