Kathy Doyle

 kathyProviding clients with the royal treatment since 1986.

Kathy started Doyle Research in 1986 with the goal of providing our clients with custom-designed research and client-centered solutions—in other words, the royal treatment. Her training for this challenge started with management techniques learned in the classroom (her first career), as well as discipline developed as a criminal justice major!  Knowledge of market research, project management and client service was learned through stints at an international ad agency as well as a boutique research firm.

Today, Doyle Research is an industry leader and takes pride in offering innovative qualitative research methods from traditional focus groups and in-depths to the latest online methods, from ethnography to idea generation and, most recently, a unique online emotion measurement tool that allows clients to screen ideas quickly and cost effectively.  While young at heart, our researchers have an average of 19 years of market research experience and play an active role in the industry not just keeping up with change, but making change.  It’s no wonder 90% of our clients are repeat customers!  Who wouldn’t enjoy receiving the royal treatment?

About Us

sharp-cookies, not cookie cutters.

We pride ourselves on custom-designed research and client-centered solutions. At Doyle Research there's not a boilerplate in sight!  We encourage creative thinking, and we don’t just keep up with change we make change...all for the benefit of our clients.

Passion. Focus. Experience.

We love what we do, and it shows.  We specialize exclusively in qualitative research, and make it our business to continually learn and innovate.  While young at heart, our researchers average 19 years of market research experience, including stints on the client and agency sides. And we play an active role in the industry, with members of our staff on the speaking and lecturing circuit, on the faculty of a local college, and in positions with the Qualitative Research Consultants’ Association (QRCA).

kathy doyle carole joann
click on photos for more information about us
chris susan nan
 

 

e-newsletter contact us privacy policy login
Doyle Research Associates, Inc.
400 N. Michigan Ave., Ste 800, Chicago, IL 60611-4148 Tel 312.863.7600