Vivian Hernandez, Moderator/Consultant Vivian’s experience in Marketing Research involves both the client and the supplier side of the business. With an extensive marketing background gained through 14 years of management positions in several major U.S. companies in Venezuela, such as Colgate Palmolive, Chesebrough Ponds and Bristol Myers, Inc., Vivian Hernandez effectively applies her knowledge of strategic business marketing to Qualitative Research. In the last 20 years in the US, she has designed, proposed, conducted and analyzed more than 2,300 Focus Groups and countless in-depth interviews in both the U.S. and Latin America for companies such as Blue Cross/Blue Shield, P&G, American Express, Colgate Palmolive, GE Money, GM, Pillsbury, JC Penney, Wal-Mart and many others. Vivian is highly skilled in both traditional and cutting-edge projective, probing and control techniques such as anthropomorphization, expressive drawing, collaging, Maslow’s “Hierarchy of Needs,” mind streaming, laddering and conceptual mapping. She updates her qualitative technique “tool-kit” on an ongoing basis through her association with the Creative Problem Solving Institute (CPSI) and Qualitative Research Consultants Association (QRCA). Her language skills are excellent both in Spanish and English. She speaks Spanish with no local accent, which enables her to conduct groups successfully among Hispanics from any Hispanic country of origin. In addition to Hispanics in the United States, Ms. Hernandez has conducted countless groups in Latin America (Puerto Rico, Mexico, Venezuela, Colombia, Peru, Chile and Argentina. Vivian is a valued member of Doyle Research’s network of Associates. Read Vivian's article, Cultural Differences Among Hispanics and Their Effect on Focus Groups Contact information: Office: (561) 736-9178 Cell: (305) 632-1360 This e-mail address is being protected from spambots. You need JavaScript enabled to view it |
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