Consulting: Maximizing the value of your research.
Whether one-on-one or in a facilitated team workshop, we can tap our collective expertise to:
- develop and support your research strategy
- maximize the value of the research you’ve just completed, or
- offer a fresh perspective on previous research studies.
In addition to custom consulting sessions developed to meet your unique needs, we have two proprietary products:
Team Navigation®: A post research work session.
The Team Navigation® process takes the valuable insights you get from research or idea generation and applies them to the objectives at hand—quickly, effectively, on the spot. In an expertly guided work session, your team will:
- Identify themes and significant insights from your research
- Search for additional ideas grounded in those insights
- Examine the benefits these ideas hold for your end users and your brand
- Explore the risks of pursuing—or bypassing—a particular course of action
- Assess where that course of action takes you and how it gets you there.
This dynamic process keeps your team together while the research is fresh, focusing their energy on the next stage.
MineSights®: Qualitative meta-analysis.
MineSights® is a qualitative meta analysis process that shines new light on existing research (reports, internal memos, even customer e-mails) with fresh but experienced eyes, bringing to light undiscovered information and great ideas.
Our mining experts will dig, sift, analyze, and distill your documents to bring you:
- Deeper knowledge. We’ll read between the lines, identify gaps, and draw connections between studies that people closest to a project might miss.
- New knowledge. We can explore existing research with a different topic in mind, interpret it from a new perspective, and give you an entirely new set of insights, observations, and ideas.
- More accessible knowledge. We’ll give you a concise but comprehensive overview of your existing research, our key findings, and what they mean for your business decisions.
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