Focus Groups and Interviews: Traditional research with the Doyle difference.

Want to explore new products, services, or markets?  Test your advertising strategy?  Evaluate concepts, package designs, positioning statements or prototypes?

Whether you are doing research with consumers or business-to-business, Doyle brings power and dimension to focus groups and interviews with tools and techniques developed over 20 years and thousands of studies.

Thoughtful design.

We ask the right questions, listen to your needs, and then customize a study design to meet your research objectives and budget.

Project coordination.

Your project is managed by a two-person field team who handle all the logistical details critical to a project’s success.

Richer insights.

With tools like thought-provoking homework assignments and projective techniques, we jump-start focus groups and generate deeper discussions.

Virtual alternatives.

Is geography, anonymity, time or budget a concern?  We offer telephone and online focus groups and interviews using state-of-the-art software.

Smarter business decisions.

Once your research is complete, we can help you translate the voice of the customer into meaningful insight using our proprietary Team Navigation ® work session.

Unique deliverables.

In addition to traditional Word and PPT reports, we can deliver unique visual packaging of your research findings to help support learning and continued utilization of the findings within your organization.

Face-to-face, online, and over the phone, it’s “traditional” research with the proven Doyle difference.

Articles

Change your point of view

Don’t Forget To Do Your Homework” Homework assignments can add richness to qualitative research

Case Study

Traditional research case study.