• Doyle's ideation really put a spark into our own internal processes.  We're still using the tools we got from that experience.  In fact, I've made a policy that research here is always followed by a Team Navigation process.

    Susan Kennedy
    Global Manager,
    Advanced Consumer Research,
    Automotive Systems Group/
    Johnson Controls, Inc.

Idea Generation: Creativity with anyone, anywhere.

“Nothing is more dangerous than an idea when it is the only one you have.”

- Emile Chartier


Be creative--with anyone

We will work with your team, adult consumers, or kids to expand your vision and develop ideas you can use.

Be creative—anywhere

We can bring idea generation to you, take it on the road, or offer you a world of creativity online.

Idea generation helps you fill the pipeline:

  • Develop new products, services and business opportunities
  • Extend or enhance a brand or product line
  • Create new packaging, advertising, and promotions

Four steps to great ideas

  • Selection: Using proprietary screening questions, we identify terrific people—adults or kids—for your ideation team
  • Motivation: Mind-expanding exercises that utilize different learning styles open the gates to creative thinking
  • Navigation: Using our Team Navigation ® process, we channel that creativity into usable ideas and next steps
  • Results: You get the outcomes you need—from an inventory of workable ideas to test-ready concepts.

Articles

Creativity is lurking inside your company: Do you know how to find it?

The Mouths of Babes

Case Study

Ideation Case Study

 

 

e-newsletter contact us privacy policy login
Doyle Research Associates, Inc.
400 N. Michigan Ave., Ste 800, Chicago, IL 60611-4148 Tel 312.863.7600