 Online Qualitative Research
Put the power of the Internet to work for you
Is your target group spread out across the country?
Too busy for an in-person group? Hard to find?
Is anonymity among respondents desired?
Is your budget tight? Travel restricted?
Let Doyle Research put the power of the Internet to work for you with our suite of online research methods:
LIVE online focus groups and interviews
Using web cams and/or chat, discussions take place in real-time, in a password protected virtual focus group room, and provide the personal interaction of in-person research with the benefits of online. A shared screen feature allows stimulus to be shown and marked up by both respondents and moderators, and a polling feature allows respondents to answer select questions privately before further discussion. This method is ideal for getting instant feedback from consumers on concepts, taglines, package designs and other stimuli.
Online Immersion (virtual ethnography)
We’ve been conducting ethnographic research for over fifteen years, and now we’ve taken the process online. Online immersion studies take place over as many days, or weeks, as desired to achieve your research objectives. Through a series of thought-provoking activities and exercises, seamlessly integrating essays, photos, audio and video files, they offer a “real time, real life” look into your customers’ lives. Immersions are also ideal for exploring emotional perceptions, attitudes and responses.
BoardTalk® Bulletin Boards
BoardTalk® is an online group discussion that takes place over time. The asynchronous (bulletin board) method allows participants to provide rich feedback on your questions anytime that is convenient for them, day or night, over the course of several days. The site’s whiteboard can be used for showing stimulus, streaming video and linking to competitive websites. This method is ideal for “deep dive” exploratory research, sensitive topics where anonymity is desired, and creative development sessions. It can also act as an online diary to complement product placement studies.
Video Diaries
This method involves using web cams over time to answer questions posed by a researcher. Respondents can answer the questions when convenient or timely, depending on your research objectives. (i.e. “Each day for the next five days, as you are making the decision about what to prepare for dinner, please talk to me about how that decision is being made, and show me the foods under consideration.”) This method is ideal for homework assignments, self-ethnography, and documenting product use.
StreetTalk™
The StreetTalk™ method takes place when you want to conduct “in-the-moment” research, need to hear consumers’ “stream of consciousness” thoughts, but don’t want to be intrusive. Using respondents’ own mobile devices, participants can text, email, photograph or call in and leave an extended voicemail message describing the situation triggers; their thoughts, feelings, points of pain; and reactions to the products and environment as they happen. It’s ideal for in-store, in-theater, and day-in-the-life interviews because it captures the situation in real-time.
Emotion Quotient™
“We fundamentally make all of our decisions based on emotion, not logic.” (Perry Marshall, NPD Expert)
Emotion Quotient™ is an online method for quantitatively measuring emotional responses to stimulus, and qualitatively exploring the “whys” behind those responses. It utilizes a non-verbal self-report instrument that measures 14 emotions that are often elicited by product design. And because it does not rely on language, Emotion Quotient™ can be administered globally using an online panel that includes 5 million households in 34 countries. It is ideal for early stage concept, product or communications development, and is relatively quick and inexpensive, allowing marketers to test as many as 10-15 ideas in a single session. Click here for more information and a product demo.
Article
Trouble Getting Teens to Talk? Online Bulletin Boards are GR8 (PDF Download)
Case Study
BoardTalk™ Online Research
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