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Doyle Research provides us with insight-laden repoers in a format that we can readily use. Drew Arnold, Consumer Research, Humana |
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Is your target group spread out across the country?
Too busy for an in-person group?
Hard to find?
Is anonymity among respondent
Is your budget tight? Travel restricted?
Let Doyle Research put the power of the Internet to work for you.
Using web cams and/or chat, discussions take place in real-time, in a password protected virtual focus group room, and provide the personal interaction of in-person research with the benefits of online.
We’ve been conducting ethnographic research for over fifteen years, and now we’ve taken the process online. Online immersion studies take place over as many days, or weeks, as desired to achieve your research objectives.
BoardTalk® is an online group discussion that takes place over time.
As beneficial as it can be to bring clients and participants together for traditional in-person qualitative, it is not always practical or even, in some cases, desirable.
Do you want to conduct "in-the-moment" research? Do you need to hear consumers' "stream of consciousness" thoughts, when and where they happen, but don't want to be intrusive? Consider StreetTalk™.
Have a persistent question, but no funds allocated for a full-scale research study? An issue that can’t wait to be added onto the next scheduled qualitative study? A new logo, tagline or package design that needs quick, inexpensive input to provide direction?
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Which Online Market Research method is right for you? Request a free consultation
