Research with kids and teens:  From their point of view.

The best way to get kids’ perspectives is to ask them, listen to what they say, and observe what they do.  And nobody does that better than Doyle.

We can conduct virtually any type of research with kids, tweens, and teens:

Focus groups and interviews

We sit on the floor with kids and get them so involved they don’t want to go home.   Our thought provoking questions and non-judgmental approach with tweens and teens can get even the most closed and private youths to open up.  Using a combination of rapport and skepticism, age appropriate projective techniques, and plenty of visual aids, we help you truly understand your product or service from a different perspective.

Telephone and online research

With a light touch and the technology they  love to use, we turn self-conscious  tweens and teens into real communicators.   The anonymity that technology provides allows them to reveal thoughts and feelings they might never consider sharing otherwise.

Ethnographic research

Kids and teens can’t always tell us why they do the things they do, so immerse yourself in their world and find out for yourself.  Visit their homes and have them invite their friends over for a “peer party”.  Go shopping with them.  Hang out in the school cafeteria and see what they are eating, trading, and tossing.  You might be surprised at what you learn!

Idea generation

Doyle Research pioneered idea generation with kids.  Our kideation® process utilizes a variety of customized activities and exercises to kick-start the new product development process… inspiring clients to explore ideas they might never have considered.

Nobody knows kids better than Doyle.

Articles

Getting Inside Kids’ Heads

Understanding Today’s Teens (PDF Download)

Researching Children

Case Study

Kids & Teens Case Study