Susan Sweet

Going the distance on your projects.

Whatever it takes to meet their challenges and exceed their expectations, Susan is there for her clients.  At the starting line, she devises custom, integrated solutions using multiple qualitative research techniques, including observational interviews, online immersion and qual-quant hybrid sessions.  Along the route, her innate enthusiasm, energy and empathy put people at ease and allow her to get below the surface quickly, bringing richness and depth to any project.  At the finish line, Susan delivers insightful, strategic direction and analysis that clients can use immediately, to move their brands forward.

Susan loves a good challenge, both personally and professionally.  She worked in the grueling world of international qualitative market research prior to joining DRA.  She served on the Board of Directors of the Qualitative Research Consultants Association (QRCA) and currently edits its award-winning magazine, VIEWS.  She has spoken nationally about infusing creativity throughout the qualitative process, ethnography and observational methods, and research with kids.  In her free time, Susan enjoys finishing a triathlon, chasing her sons, traveling to places where she doesn’t speak the language, and searching for the perfect cup of coffee.