LIVE Online Focus Groups and Interviews

Using web cams and/or chat, discussions take place in real-time, in a password protected virtual focus group room, and provide the personal interaction of in-person research with the benefits of online.

A shared screen feature allows stimulus to be shown and marked up by both respondents and moderators, and a polling feature allows respondents to answer select questions privately before further discussion. Live Online Focus Groups and Interviews are ideal for getting instant feedback from consumers on concepts, taglines, package designs and other stimuli.

Click on the screen shot for an introduction to the method, as well as a demonstration of the interactive whiteboard and polling features.

See What Our Clients Have To Say

"I first worked with Doyle Research about a year ago on webcam comm checks.  It was the first time any group at General Mills utilized the technology for this methodology.  I so appreciated working with the Doyle team – we worked through any and all issues together.  The Doyle team even worked tirelessly over the weekend to make sure we were ready for our first sessions.  Overall, the project ended up going very smoothly, and we've gone on to adopt this method as our "go to" for future communication checks.  It was even showcased to senior leaders at General Mills and the rest of the Consumer Insights community as a best practice."

Contact Us today for more information about our Online Qualitative Research services.