Doyle Research - Inspired Qualitative Since 1986

Would an adult think up a 'slime screen' oozing down the page? Pages sucked into a vortex? The kids came up with tons of ideas...and Doyle helped us funnel their creativity into ideas we could put to work.

John Liarakos, Director of Marketing, American Cancer Society

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LIVE Online Focus Groups and Interviews

Using web cams and/or chat, discussions take place in real-time, in a password protected virtual focus group room, and provide the personal interaction of in-person research with the benefits of online.

A shared screen feature allows stimulus to be shown and marked up by both respondents and moderators, and a polling feature allows respondents to answer select questions privately before further discussion. This method is ideal for getting instant feedback from consumers on concepts, taglines, package designs and other stimuli.

Click on the screen shot for an introduction to the method, as well as a demonstration of the interactive whiteboard and polling features.

Contact Us today for more information about our Online Qualitative Research services.

Doyle Research Associates, Inc. | 400 North Michigan Avenue, Suite 1016 | Chicago, Illinois 60611-4148