Online Immersion (Virtual Ethnography)

We’ve been conducting ethnographic market research for over fifteen years, and now we’ve taken the process online.  Online immersion studies take place over as many days, or weeks, as desired to achieve your research objectives.  

Through a series of thought-provoking activities and exercises, seamlessly integrating essays, photos, audio and video files, they offer a “real time, real life” look into your customers’ lives.  Immersions are also ideal for exploring emotional perceptions, attitudes and responses.

Online Immersion Example

In this exercise, an exploratory study on the meaning of home conducted for non-profit CEO's for Cities, respondents were instructed to select the image that best captured their sense of "home" for whatever reason, and then write a paragraph describing their choice.

 
Click for Larger Image

Photo Journal Example

This exercise involved sentence completion as well as respondent upload of a photo that they felt captured their sense of home.

Click for Larger Image

Contact Us today for more information about our Online Qualitative Research services.