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Chris Efken

Your Projects Deserve a Power Hitter

Chris is a big-league researcher who has covered all bases and can bring a unique marketing and consumer perspective to her clients. Prior to joining Doyle Research Associates, Chris worked for an advertising agency (Euro/RSCG), and on both the client-side (Hasbro/Parker Brothers) and supplier-side (Synovate Research and C&R Research) of the research business. Chris has experience in conducting a variety of both traditional and innovative quantitative and qualitative research studies including advertising research, concept evaluations, product testing, positioning research, attitude and usage research, deprivation studies, "dine-around" research, ideation, ethnographies and immersion experiences. A lover of all things fun and playful, Chris’ passion is conducting research among little leaguers: children, tweens and teens. When she’s not on the road, she "moonlights" as a marketing research instructor at Chicago's Columbia College where she shares her expertise with aspiring young marketers and researchers.

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