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Doyle Named Top Market Research Supplier According to Overall Customer Satisfaction Survey

Originally published in PR.com

Buyers of market research asked to rate 100 suppliers across five industry categories.

Stamford, CT, October 06, 2011 --(PR.com)-- A report entitled the "2011 Market Research Supplier Satisfaction Survey" recently released by MarketResearchCareers reveals the market research suppliers delivering the highest levels of customer satisfaction.

"We are delighted to share this year's overall satisfaction rankings based upon the opinions of each supplier's own customers," said Mike Carroll, Director of Sales and Marketing for MarketResearchCareers. "As our readers tell us every year, the metrics provide a direct comparison among firms enabling market research buyers to benchmark and consider new suppliers," said Carroll.

The top five ranked suppliers across each market research segment include:

Online Sample Providers

  1. Epocrates
  2. Authentic Response/Return Path
  3. e-Rewards/Research Now
  4. MarketTools/Zoomerang
  5. uSamp

For 6 through 11, see the Report

Qualitative Research Providers

  1. Understanding Unlimited (Ipsos)
  2. C+R Research
  3. Hall and Partners
  4. Doyle Research
  5. Firefly (Millward Brown)

For 6 through 8, see the Report

Full Service Research Providers

  1. Decision Analyst
  2. Directions Research
  3. Guideline
  4. C&R Research Services
  5. Morpace

For 6 through 22, see the Report

Syndicated Research Providers

  1. Gartner
  2. Forrester
  3. Scarborough
  4. NPD
  5. Frost & Sullivan

For 6 through 11, see the Report

Online Survey Software Providers

  1. SurveyWriter
  2. SurveyGizmo
  3. Qualtrics
  4. Sawtooth Software
  5. SAS

For 6 through 13, see the Report

"Providing even deeper insights, the report provides a scorecard revealing each firm's numerical performance along five additional satisfaction dimensions, including customer service and price," said Carroll.

The survey was conducted between July 22 and August 9, 2011 with 501 market research professionals completing the survey -- providing an aggregate data tolerance of +/- 4.4%.

For more information about the 2011 Market Research Supplier Satisfaction Survey, please visit: http://www.marketresearchcareers.com/2011

About MarketResearchCareers

MarketResearchCareers is the career website with the most comprehensive database of resumes and jobs focusing exclusively on the Market Research industry.

Visited monthly by nearly half of all market research professionals in the United States and possessing the resumes of more than 40,000 market researchers, MarketResearchCareers is the market research staffing headquarters. See why so many corporate hiring managers, human resource professionals, market research suppliers, and thousands of skilled researchers turn to MarketResearchCareers to fill their market research jobs.

Visit us on the web at http://www.marketresearchcareers.com/ or call us at 1-800-872-5401.

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"In the Moment Qualitative" Presentation in Chicago

Kathy Doyle will present "In the Moment Qualitative" at the Market Research Event by Chicago AMA, on February 23, 2011. This event will explore new methods in market research and how they provide new insight into your customers. Learn how companies have utilized the results from these techniques, including turning them into an innovative, award-winning marketing campaign.

For information visit Chicago AMA.org

To view Kathy Doyle's presentation, click here.