Online Ethnographic Market Research
Immersion Over Time
Online ethnographic market research allows you to immerse yourself in your consumers’ world without ever having to leave your office. Using a dedicated online platform, online ethnographies take consumers through a series of asynchronous discussions and exercises that allows them the time to craft rich, insightful responses, that help you to understand who they are as consumers and how your product fits into their world over an extended period of time. These immersive studies take place over as many days, or weeks, as desired to achieve your research objectives.
The benefits of conducting these sessions online is the consumers login daily to respond to questions or complete activities when they actually take place so you can better understand what triggers the usage occasion, the process in which your product or service is used or how consumers behavior evolves over time. These studies are ideal…
- For deprivation/inundation studies
- When you want to understand the the overall process of a behavior
- For uncovering unmet needs for new product development
- When a series of projective exercises are needed to uncover consumers deeper emotional connections to brands
Seamless Integration Of Multi-Media
Through use of various online tools, participants post responses to the questions and activities seamlessly integrating essays, photos, audio and video files, they offer a “real time, real life” look into your customers’ lives.
DRA presents these insights in multi-media rich presentations that not only bring to life the voice of the consumer, but provide our clients with actionable insights and strategic recommendations.
