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Doyle Research's ideation really put a spark into our own internal processes. We're still using the tools we got from that experience. |
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Traditional research, with the Doyle difference.Whether you are doing research with consumers or business-to-business, Doyle brings power and dimension to traditional, in-person research, using tools and techniques developed over 25 years and thousands of studies.
In-person qualitative: It’s “traditional” research with the Doyle difference.
Individual depth interviews (IDI’s) are ideal for communication, where it’s important to get a “clean read” (not influenced by other participants) on what the stimulus is communicating be it print ads, storyboards, animatics or finished spots, and when rotation of a variety of stimulus is important to eliminate order bias.
This method is a variation on individual depth interviews in which two participants who know each other (e.g., husband and wife, mother and child), are interviewed jointly.
Mini-focus groups are used for the same purpose as focus groups, but generally consist of 4-6 respondents. Why the smaller number?
A traditional focus group consists of 8-10 respondents and lasts for a period of 90-120 minutes. Sometimes there is no substitute for seeing and hearing your target market up close and personal.
