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Traditional pharma moderators simply don't provide the same perspective that you do. You have that niche of 'interesting projects.' Anya Shasheve, Marketing Research Manager, Novartis Pharmaceuticals |
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Is your target group spread out across the country?
Too busy for an in-person group?
Hard to find?
Is anonymity among respondent
Is your budget tight? Travel restricted?
Let Doyle Research put the power of the Internet to work for you using one of our Online Market Research Methods.
Using web cams and/or chat, discussions take place in real-time, in a password protected virtual focus group room, and provide the personal interaction of in-person research with the benefits of online.
We’ve been conducting ethnographic market research for over fifteen years, and now we’ve taken the process online. Online immersion studies take place over as many days, or weeks, as desired to achieve your research objectives.
BoardTalk® is an online group discussion that takes place over time.
As beneficial as it can be to bring clients and participants together for traditional in-person qualitative, it is not always practical or even, in some cases, desirable.
Do you want to conduct "in-the-moment" research? Do you need to hear consumers' "stream of consciousness" thoughts, when and where they happen, but don't want to be intrusive? Consider StreetTalk™.
Market Research Online Communities (MROCs) are comprised of pre-recruited consumers who share a common characteristic and who agree to participate in an extended (1-12 weeks) research project. These private online communities focus on engaging consumers in dynamic conversation and activities using a private social-networking-type platform. During the time members are part of this qualitative research community, they interact with each other and engage in moderator-directed activities that not only shed light on who they are as consumers, but also help clients understand the how’s and why’s of their behaviors.
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Which Online Qualitative Research method is right for you? Request our FREE Guide to Method Selection.
