Assign homework.
Photo- or video-journals, visual collages, and storytelling help consumers bring their thoughts and feelings to the surface. Pantry, handbag and garage checks highlight the realities of daily living.
Doyle Research - Inspired Qualitative Since 1986
|
Would an adult think up a 'slime screen' oozing down the page? Pages sucked into a vortex? The kids came up with tons of ideas...and Doyle helped us funnel their creativity into ideas we could put to work. John Liarakos, Director of Marketing, American Cancer Society |
 |
