StreetTalk™

Do you want to conduct "in-the-moment" research?  Do you need to hear consumers' "stream of consciousness" thoughts, when and where they happen, but don't want to be intrusive?  Consider StreetTalk™.

Using respondents' own mobile devices, participants can text, email, photograph or call in and leave an extended voicemail message that captures:

• situation triggers
• thoughts, feelings, points of pain
• reactions to the products and environment as they happen

 StreetTalk™ is ideal for day-in-the-life, in-store, in-car, in-theater, at the gym, at work, on a trip-anytime you can't, or shouldn't, be with consumers as they interact with a product, a service or an experience.
Doyle research experts follow up with respondents for probing and clarification, and media and transcripts are analyzed for insights.

Listen to a brief audio excerpt of one respondent's thoughts about menu selections at a client restaurant.